The Future Service Model of Construction Machinery
The economic downturn, overcapacity and the adjustment of the real estate industry
Release time：
2024-08-20
Source：
The economic downturn, overcapacity and the adjustment of the real estate industry have led to the contraction of the complete machine market of construction machinery, intensified price war, serious loss of customers in the market after service, and less and less profits that manufacturers can distribute to agents. Some OEMs have had to consider direct marketing and Internet models.
The electrification transformation will accelerate the decline of the agency system. On the one hand, host manufacturers can rely on data to have a clear understanding of customer behavior, and more conveniently reach users through apps and social media, further reducing their dependence on agents; On the other hand, electrification further reduces the potential of the aftermarket, and the survival space for single brand agents is smaller. After electrification, the price war has become even more fierce, and the demand for services has decreased. OEMs have to ask themselves a heart wrenching question: "What value can agents bring us
That's right, service is an important reason why OEMs need agents. Unfortunately, Chinese agents generally do not attach importance to services, and the fragmented and inefficient nature of services makes it extremely difficult to achieve a balance between revenue and expenditure, let alone rely on the aftermarket to make money. Due to scattered construction and remote locations, it often takes a few hours on the road and a few minutes for repairs. If timeliness and profitability cannot be balanced, a single brand agent cannot afford the high cost of service, and customers cannot afford the high price of service.
industry,autoindustry
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2025-04-10
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