The US e-commerce penetration rate will reach 26% in 2028
According to UBS's forecast, the trend of US sales shifting to online continues, but the growth rate has slowed down. By 2028, the US e-commerce penetration rate is expected to rise from 23% in 2024 to 26%.
Release time：
2025-04-10
Source：
The US e-commerce penetration rate will reach 26% in 2028
According to UBS's forecast, the trend of US sales shifting to online continues, but the growth rate has slowed down. By 2028, the US e-commerce penetration rate is expected to rise from 23% in 2024 to 26%. This growth rate has slowed down from the surge during the epidemic. The annual compound growth rate (CAGR) of US online sales in the next four years is expected to be 6.1%, slightly lower than the previous forecast of 6.9%.
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2025-04-10
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